724 (UNBOXED)

724 by Maison Francis Kurkdjian is a clean, luminous, and contemporary fragrance inspired by the energy and elegance of modern city life. It combines sparkling freshness with delicate white florals and soft musk to create a scent that feels polished, airy, and effortlessly sophisticated. Refined yet comforting, it embodies understated luxury at its finest. It opens with a bright burst of citrus and fresh aldehydes, creating an uplifting and impeccably clean first impression. As it develops, white florals add softness and elegance while maintaining the fragrance's airy character. The dry-down is smooth, musky, and lightly woody, leaving behind a clean, elegant trail that feels fresh from morning until night. 724 is best suited for everyday wear, business meetings, work, travel, brunches, and elegant casual occasions. Its fresh, clean profile makes it particularly beautiful during spring and summer, though it remains versatile enough for year-round use. A perfect choice for anyone who loves sophisticated fragrances that smell effortlessly clean, polished, and modern.